Building ventures between Europe and the Middle East

Fenich is the holding company behind a focused portfolio of brands in business services, e-commerce and cross‑border trade connecting Europe, the UAE and the wider MENA region.

Fenich Trading Company FZE · Based in the UAE · Serving clients worldwide

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Who we are

Fenich is an independent holding company headquartered in the United Arab Emirates. We build and operate niche brands that solve real problems from smarter business structures to consumer and lifestyle concepts.

Our focus is simple: clear value, lean operations and long‑term partnerships.

About Fenich

What defines Fenich

We build and operate our brands with a few simple principles.

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Cross‑border expertise

Experience in both European and UAE markets, with a focus on compliant, realistic execution.

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Lean & entrepreneurial

Fast, data‑driven and close to the customer without unnecessary layers.

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Long‑term orientation

We don’t chase hype. We build structures and relationships that last.

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Portfolio mindset

Every brand must strengthen the group in know‑how, reach and long‑term value.

Our brands

A selection of brands operated by Fenich Trading Company FZE.

Novobiz.nl

Smarter legal & fiscal structures for Dutch entrepreneurs.

FenichGateway.com

Your bridge to the UAE licensing, setup and practical support.

Monabaya.com

Modern abayas & modest fashion inspired by Dubai and MENA.

DubaiHomeStore.nl

Dubai‑inspired living in Europe home, décor & scents.

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Contact Fenich

Send a short message with who you are, what you do and how you see a possible collaboration.