Building ventures between Europe and the Middle East
Fenich is the holding company behind a growing portfolio of brands in business services, e-commerce and cross border trade connecting Europe, the UAE and the wider MENA region.
Fenich Trading Company FZE · Based in the UAE · Serving clients worldwide
Who we are
Fenich is an independent holding company headquartered in the United Arab Emirates. We build and operate niche brands that solve real problems for entrepreneurs and consumers, from tax efficient business structures to lifestyle and home products.
Our focus is simple: clear value, lean operations and long-term partnerships.
Our brands
A selection of the brands operated by Fenich Trading Company FZE:
Novobiz.nl
Novobiz helps Dutch entrepreneurs reduce their tax burden through smart legal and fiscal setups, clear documentation and practical guidance.
Fenichgateway.com
Your bridge to the UAE.
FenichGateway supports entrepreneurs who want to establish a business in the UAE from free zone trade licenses to practical setup support.
Monabaya
Modern abayas and modest fashion.
Monabaya offers curated abaya collections and complementary pieces, blending contemporary design with Gulf and North African influences.
Dubai Home Store
Dubai-inspired living in Europe.
Dubai Home Store brings home and lifestyle products with a Dubai feel making Middle Eastern luxury accessible to European households.
Layali Al-Malaf
Layali Al-Malaf is a contemporary abaya label that blends classic Middle Eastern elegance with modern minimalism. Luxurious fabrics, clean silhouettes and subtle details create modest pieces with a couture touch.
What defines Fenich
We build and operate our brands with a few simple principles.
Cross border expertise
Lean & entrepreneurial
Long-term orientation
Portfolio mindset
Every new brand strengthens the group in knowhow, reach and economies of scale across our services and e-commerce activities.
Interested in partnering with Fenich?
Whether you are a supplier, potential brand partner or investor, we are open to strategic conversations that fit our focus and pace.
Send us a short message with who you are, what you do and how you see a possible collaboration. We review every serious proposal and respond if there is a realistic fit.