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About Fenich Group

Fenich Trading Company FZE is a privately held UAE-based holding company. We build and operate a focused portfolio of brands in business services, e‑commerce and consumer products, connecting Europe with the UAE and the wider MENA region.

Our role is to provide the structure, strategy and discipline behind each brand we operate so they can focus on value, customers and growth.

View our brands

Our story

Fenich was founded in 2022 with a clear idea: combine European market knowledge with the opportunities of the Middle-East.

We started by supporting entrepreneurs with smarter, more tax‑efficient business structures. From there, Fenich expanded into consumer brands and e‑commerce always guided by the same principles:

  • understand the customer’s real problem
  • build lean, scalable solutions
  • respect legal and tax frameworks
  • reinvent quickly when markets change

How we operate

We keep the group lean. We build systems, measure execution and focus on what moves the needle.

  • Strategy: clear positioning, real demand, realistic growth
  • Operations: SOPs, KPI rhythms, throughput and quality control
  • Compliance: structures that are legal and defensible
  • Partnerships: long‑term, serious collaborations

Mission

Build and operate brands that create practical, measurable value for entrepreneurs and consumers between Europe and the Middle East.

We focus on smarter structures, lean operations and products that solve real problems  not noise.

Vision

Fenich will remain compact but powerful: recognized for clarity, reliability and execution.

Over time, we grow a portfolio of services and e‑commerce brands that reinforce each other in expertise and reach.

What we focus on

We deliberately keep the portfolio focused. We build where we can add real value.

Business structures & compliance

Solutions that help entrepreneurs operate smarter and more tax‑efficiently, within legal frameworks.

Services for entrepreneurs

Practical support around contracts, setups and documentation that makes day‑to‑day business easier.

E‑commerce & consumer brands

Products with a clear story and demand, leveraging cross‑border sourcing between the UAE and Europe.

Long‑term value creation

Using the profits of our brands to build a stronger group and portfolio over time.

Where we operate

Primarily between the United Arab Emirates and Europe.

UAE  head office and hub for licensing, structures and cross‑border trade
Netherlands  core market for services aimed at Dutch entrepreneurs
Europe & MENA  selected markets as the portfolio expands