George G. Fenich, Ph.D., Principal

George spent over 15 years in the industry before moving into academe. His positions in the field of hospitality have included resort management, training, trade show exhibiting with title including general manager and division vice president. He was co-founder of the firm Trends Analysis Projections and developed the algorithms of the TAP Report. In academe, his teaching, research, guest speaking and authoring focus is on the meetings and events industry. Dr. Fenich has been involved in providing consulting services during his entire professional career, most recently with the founding of Fenich & Associates. Click here to see curriculum vita.

Kathryn Hashimoto, Ph.D., Research Analyst

Kathryn spent over 10 years in industry before moving to the University field.  Her theoretical areas include marketing, sales and service management while her operational focus has been on resort operations and casinos.  Dr. Hashimoto has significant expertise in research methods and statistics.
Click here to see curriculum vita

Sarah Gust, Research Analyst / Client Relations

Sarah Gust has over 25 years experience in hotel sales and marketing.  She has also worked as an independent meeting planner for groups large and small.  Sarah brings significant strength in sales along with client relations, to Fenich & Associates. Click here to see resume

Mehmet Alici, Research Analyst

Mehmet has a Masters Degree in Hotel, Restaurant and Tourism Management from the University of New Orleans.  He has experience in hotel revenue management and airline sales.  As a Turkish National, he brings broad international perspectives to Fenich & Associates. Click here to see resume.


Fenich & Associates LLC
238 Windsor Road
Greenville, NC 27858